We understand that, in an increasingly busy world, it is necessary to create processes that ensure consumer's trust, guaranteeing the integrity of products and services at all times.
Properly implemented, a Quality Management System often allows access to business opportunities, particularly at an international level. In other cases, they are tiebreakers or traceability factors in business processes, becoming a competitive advantage.
We seek to support companies to become more competitive, efficient and organised, through in-depth knowledge of industrial, commercial and administrative processes.
Prospecting is essential for building a portfolio of customers, suppliers and partners, as well as for realistic knowledge of the market. Currently, given the global economy, permanent prospecting is a critical factor for the survival and evolution of companies.
Content
The market and prospecting
Strategic fundamentals to increase sales
Framework and prospecting importance
Internal approaches of prospecting
Variants depending on the company’s needs
Preliminary analysis of potential customers
Target audiences
Segmentation
Target definition according to the company’s reality
Forms of prospecting
Market prospecting
Customer prospecting
Customer loyalty
Prospecting preparation (real environment or case-study)
Implementation (real environment or case-study)
Customer satisfaction
Length
20 hours
Target
Company managers and marketing managers of companies considering internationalisation or in the process of internationalisation/exploitation of foreign markets. Commercial technicians related to international operations.
Goals
Promote the acquisition, update and improvement of skills, transferable to your practice;
Provide participants with techniques for studying and reading markets and their behaviour;
Provide participants with active and efficient customer search techniques, taking into account their products or services and their internationalisation goals.
Main advantages
Adequacy of markets to the reality of the company, its products and services;
Minimising risk;
Minimising loss of time and money;
Solid base for possible future internationalisation.