PROSPECTION - INTERNATIONAL MARKETS

Framework

Prospecting is essential for building a portfolio of customers, suppliers and partners, as well as for realistic knowledge of the market. Currently, given the global economy, permanent prospecting is a critical factor for the survival and evolution of companies.

Content

1. The market and prospecting
   • Strategic fundamentals to increase sales
2. Framework and prospecting importance
   • Internal approaches of prospecting
   • Variants depending on the company’s needs
3. Preliminary analysis of potential customers
   • Target audiences
   • Segmentation
   • Target definition according to the company’s reality
4. Forms of prospecting
   • Market prospecting
   • Customer prospecting
5. Customer loyalty
6. Prospecting preparation (real environment or case-study)
7. Implementation (real environment or case-study)
8. Customer satisfaction

Length

20 hours

Target

Company managers and marketing managers of companies considering internationalisation or in the process of internationalisation/exploitation of foreign markets. Commercial technicians related to international operations.

Goals

• Promote the acquisition, update and improvement of skills, transferable to your practice;
• Provide participants with techniques for studying and reading markets and their behaviour;
• Provide participants with active and efficient customer search techniques, taking into account their products or services and their internationalisation goals.

Main advantages

• Adequacy of markets to the reality of the company, its products and services;
• Minimising risk;
• Minimising loss of time and money;
• Solid base for possible future internationalisation.

Number of participants

Minimum: 8
Maximum: 12

Delivery format

Online

Price
399€ (+VAT)