{"id":1342,"date":"2024-05-15T10:17:26","date_gmt":"2024-05-15T10:17:26","guid":{"rendered":"https:\/\/ecn.pt\/?page_id=1342"},"modified":"2024-05-15T11:09:24","modified_gmt":"2024-05-15T11:09:24","slug":"marketing-integrado","status":"publish","type":"page","link":"https:\/\/ecn.pt\/en\/academia\/cursos\/marketing-integrado\/","title":{"rendered":"MARKETING INTEGRADO"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1342\" class=\"elementor elementor-1342\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab14f16 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"ab14f16\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f277b3f\" data-id=\"f277b3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18ad604 elementor-widget elementor-widget-image\" data-id=\"18ad604\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"600\" src=\"https:\/\/ecn.pt\/wp-content\/uploads\/2023\/02\/academy_cursos_prospecao_img.jpg\" class=\"attachment-full size-full wp-image-803\" alt=\"Forma\u00e7\u00e3o - Prospe\u00e7\u00e3o de mercados internacionais\" srcset=\"https:\/\/ecn.pt\/wp-content\/uploads\/2023\/02\/academy_cursos_prospecao_img.jpg 1600w, https:\/\/ecn.pt\/wp-content\/uploads\/2023\/02\/academy_cursos_prospecao_img-300x113.jpg 300w, https:\/\/ecn.pt\/wp-content\/uploads\/2023\/02\/academy_cursos_prospecao_img-1024x384.jpg 1024w, https:\/\/ecn.pt\/wp-content\/uploads\/2023\/02\/academy_cursos_prospecao_img-768x288.jpg 768w, https:\/\/ecn.pt\/wp-content\/uploads\/2023\/02\/academy_cursos_prospecao_img-1536x576.jpg 1536w, https:\/\/ecn.pt\/wp-content\/uploads\/2023\/02\/academy_cursos_prospecao_img-600x225.jpg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e88bf elementor-widget elementor-widget-spacer\" data-id=\"64e88bf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 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.elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-383b380 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"383b380\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c751143\" data-id=\"c751143\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da04664 elementor-widget elementor-widget-text-editor\" data-id=\"da04664\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #800000;\"><strong>Em prepara\u00e7\u00e3o&#8230;<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ad810 elementor-widget elementor-widget-button\" data-id=\"11ad810\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"mailto:academy@ecn.pt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d60c4e elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"5d60c4e\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba055b9\" data-id=\"ba055b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f50a122 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f50a122\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-100f0cb\" data-id=\"100f0cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-961196e elementor-widget elementor-widget-text-editor\" data-id=\"961196e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #800000;\">Framework<\/span><br \/><span style=\"color: #800000;\">Content<\/span><br \/><span style=\"color: #800000;\">Length<\/span><br \/><span style=\"color: #800000;\">Target<\/span><br \/><span style=\"color: #800000;\">Goals<\/span><br \/><span style=\"color: #800000;\">Main advantages<\/span><br \/><span style=\"color: #800000;\">Number of participants<\/span><br \/><span style=\"color: #800000;\">Delivery format<\/span><br \/><span style=\"color: #800000;\">Price<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-283d2f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"283d2f5\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b0c3261\" data-id=\"b0c3261\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b86d3e elementor-widget elementor-widget-button\" data-id=\"6b86d3e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"mailto:academy@ecn.pt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-831744b\" data-id=\"831744b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f35e4e3 elementor-widget elementor-widget-text-editor\" data-id=\"f35e4e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #800000;\"><strong>Framework<\/strong><\/span><\/p>\n<p>Prospecting is essential for building a portfolio of customers, suppliers and partners, as well as for realistic knowledge of the market. Currently, given the global economy, permanent prospecting is a critical factor for the survival and evolution of companies.<\/p>\n<p><strong><span style=\"color: #800000;\">Content<\/span><\/strong><\/p>\n<ol>\n<li>The market and prospecting\n<ul>\n<li>Strategic fundamentals to increase sales<\/li>\n<\/ul>\n<\/li>\n<li>Framework and prospecting importance\n<ul>\n<li>Internal approaches of prospecting<\/li>\n<li>Variants depending on the company\u2019s needs<\/li>\n<\/ul>\n<\/li>\n<li>Preliminary analysis of potential customers\n<ul>\n<li>Target audiences<\/li>\n<li>Segmentation<\/li>\n<li>Target definition according to the company\u2019s reality<\/li>\n<\/ul>\n<\/li>\n<li>Forms of prospecting\n<ul>\n<li>Market prospecting<\/li>\n<li>Customer prospecting<\/li>\n<\/ul>\n<\/li>\n<li>Customer loyalty<\/li>\n<li>Prospecting preparation (real environment or case-study)<\/li>\n<li>Implementation (real environment or case-study)<\/li>\n<li>Customer satisfaction<\/li>\n<\/ol>\n<p><strong><span style=\"color: #800000;\">Length<\/span><\/strong><\/p>\n<p>20 hours<\/p>\n<p><span style=\"color: #800000;\"><strong>Target<\/strong><\/span><\/p>\n<p>Company managers and marketing managers of companies considering internationalisation or in the process of internationalisation\/exploitation of foreign markets. Commercial technicians related to international operations.<\/p>\n<p><span style=\"color: #800000;\"><strong>Goals<\/strong><\/span><\/p>\n<ul>\n<li>Promote the acquisition, update and improvement of skills, transferable to your practice;<\/li>\n<li>Provide participants with techniques for studying and reading markets and their behaviour;<\/li>\n<li>Provide participants with active and efficient customer search techniques, taking into account their products or services and their internationalisation goals.<\/li>\n<\/ul>\n<p><strong><span style=\"color: #800000;\">Main advantages<\/span><\/strong><\/p>\n<ul>\n<li>Adequacy of markets to the reality of the company, its products and services;<\/li>\n<li>Minimising risk;<\/li>\n<li>Minimising loss of time and money;<\/li>\n<li>Solid base for possible future internationalisation.<\/li>\n<\/ul>\n<p><strong><span style=\"color: #800000;\">Number of participants<\/span><\/strong><\/p>\n<p>Minimum: 8<br>Maximum: 12<\/p>\n<p><span style=\"color: #800000;\"><strong>Delivery format<\/strong><\/span><\/p>\n<p>Online<\/p>\n<p><strong><span style=\"color: #800000;\">Price<\/span><\/strong><br>399\u20ac (+VAT)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Em prepara\u00e7\u00e3o&#8230; Fale connosco EnquadramentoConte\u00fadoDura\u00e7\u00e3o totalDestinat\u00e1riosObjetivosPrincipais vantagensN\u00famero de participantesModo de entregaPre\u00e7o Fale connosco Enquadramento A prospe\u00e7\u00e3o \u00e9 essencial para a constru\u00e7\u00e3o de uma carteira de clientes, fornecedores e parceiros, bem como para um conhecimento realista do mercado. Atualmente, face \u00e0 economia global, a prospe\u00e7\u00e3o permanente \u00e9 fator cr\u00edtico para a sobreviv\u00eancia e evolu\u00e7\u00e3o das empresas. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":623,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-1342","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ecn.pt\/en\/wp-json\/wp\/v2\/pages\/1342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecn.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ecn.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ecn.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecn.pt\/en\/wp-json\/wp\/v2\/comments?post=1342"}],"version-history":[{"count":4,"href":"https:\/\/ecn.pt\/en\/wp-json\/wp\/v2\/pages\/1342\/revisions"}],"predecessor-version":[{"id":1388,"href":"https:\/\/ecn.pt\/en\/wp-json\/wp\/v2\/pages\/1342\/revisions\/1388"}],"up":[{"embeddable":true,"href":"https:\/\/ecn.pt\/en\/wp-json\/wp\/v2\/pages\/623"}],"wp:attachment":[{"href":"https:\/\/ecn.pt\/en\/wp-json\/wp\/v2\/media?parent=1342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}